Cheap publicity

My customized google news has been throwing up this stupid article for the last 5-10 hours. Akshay and Kareena kiss 10 times for Kambhakt Ishq. So what?

Why does tabloids give so much importance to such insane articles. This is nothing but cheap publicity and marketing gimmick. Many lower budget movies (better in content and also intent) release every friday and are going down the drain due to lack of publicity by producers and coverage by media. Had these people given some amount of their energy then movies like Barah Aana, Firaaq, Gulaal would have been major blockbusters.

There are far too many news channels and newspapers (local and national) around these days fighting for the TRP's and because of this increased competition many of the incompetent journalists are resorting to the last trick in the trade - cheap publicity stunts and sensationalizing trivial issues (latest example being the attacks on Indian students in Australia). One thing is for sure, the audience, atleast in India, are not swaying to the tunes of this stupid media and thats a big welcome relief.

To sum up - no amount of publicity can save a bad movie, but a good movie without publicity also goes down the same path.

I hope and sincerely wish big budget mindless masala movies go down the drain like Chandni chowk so that we are freed of this escapist nature; good movies (small and big) get their due recognition and pave a bright way for the future ahead. And I also wish Sankat City to have a good opening and a declared trade hit. Viva cinema